One online dating agency is introducing psychometric testing as a means of helping its members to find true love.
DatingDirect.com says the tests are aimed at helping users find more compatible matches.
The service will match both existing and new members with potential partners based on the results of the tests that will run on a separate tariff to the main DatingDirect homepage.
Users will be asked to take what the website calls an affinity test when they join the new website. The test will analyse what users believe in and what matters to them most.
It will also match users based on their views on relationships and love and their personal traits. Members will be able to choose their own compatibility settings.
The launch follows calls from users to display more accurate matches in weekly emails and Alistair Shrimpton, DatingDirect.com's managing director, says that thousands of members asked for a new online service whereby only highly compatible singles are presented to them.
As well as more accurate matching based on the psychometric tests, DatingDirect says users will also benefit from online coaching from leading psychologists and relationship experts, and access to a dedicated relationships hotline.